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Measurement is at the heart of strategic success, especially in the field of digital and social marketing and advertising. This half day workshop offers you a deep dive into the world of Google Analytics and Adwords. You will get an in-depth understanding of how to use these tools to analyze digital traffic on your website and more. Learning outcomes include:
- Understand The Importance Of Digital Analytics
- Create A Measurement Plan
- Get Started With Digital Analytics
- Using Google Analytics Data For Decision Making
- Navigate Google Analytics Reports
- Conducting Relevant Keyword Research
- Using The Adwords Interface
- Structuring And Set-up Of An Ad Campaign
- Track And Measure Performance
Please Note: This is a paid event and restricted to a maximum of 25 participants. Send us an email at contactus@fulcrumme.com for registration and payment details.
Location: Impact Hub, Al Sahaa Offices B (Parking In Souk Al Bahar)
Registration and Networking: 8:30AM - 9:00AM
Session Timing: 9:00 - 12:30 PM
Session Close & Networking: 12:30 PM - 1:00 PM
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