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While most small businesses do not invest in PR when they should, most do use marketing to promote themselves. With social media and digital options, not to mention an overriding need to raise our profiles in a competitive business environment, a lot of small (and often not so small businesses) resort to marketing practices which could be described as not ethical.
Ethical business marketing will not only raise your profile but also enhance your brand reputation.
In this session, TiE Dubai presents Alex Malouf, in house reputation manager for Procter & Gamble and a board member of the Advertising Business Group, will discuss ethical marketing and how it's good for your business.
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